Dodgeball’s transformative journey
Published on February 23, 2021

WDBF President Duane Wysynski was invited to sit down with Inverse Magazine to discuss the current state of dodgeball and where the sport stands as an organized sport relative to its popular reputation. The article describes how, ahead of the 2017 World Dodgeball Championships in Toronto, Canada, the ad agency Leo Burnett stepped in to rebrand dodgeball. The agency offered a slogan, now plastered onto a T-Shirt: “You know the game, now meet the sport.” Since then, the transformation of dodgeball from game to sport has centered around changes in gameplay, as well as changes in the values that the game is supposed to embody.

Read the full article here